![]() We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music." The Senior Vice President of partner strategy of the NFL, Nana-Yaw Asamoah, stated, "We're proud to Welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show. The deal between NFL and Apple Music will run for five years, worth $250 million. The software company will pay an annual fee of $50 million for naming rights. The deal was sealed on 23rd September 2022. Super Bowl halftime show 2023 sponsor is Apple Music.
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